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For Immediate Release:
2004-03-28
For More Information:
Contact Amy Peterson
206-568-2850

Dynamic locally produced film explores economic, environmental and health impacts of salmon farming

As the new home of WashPIRG's environmental work, Environment Washington can be contacted regarding this news release.

Net Loss: The Storm Over Salmon Farming
52 minutes
Wednesday, April 21, at 8:00 p.m.
Sunday, April 25, at 2:00 a.m. (r)

"Net Loss probes one of the most important and cautionary tales for the future relationship between humanity and the sea. We need to think long and hard about this film."
-Carl Safina, President, Blue Ocean Institute

Seattle, Wash.—All over the world, fish are at the heart of people's diets and cultures. And here in the Pacific Northwest, there's no fish like the legendary salmon. An important element in Native mythology, a livelihood for generations of fishermen and a staple of the Northwest diet, the salmon has become an icon for this region.

But decades of habitat loss and poor fisheries management have threatened our wild salmon runs. One new alternative, the commercial farming of salmon in underwater cages, has promised more fish for people to eat and less pressure on the wild salmon. So what are the repercussions of salmon aquaculture on our marine environment and coastal communities?

Filmed in Washington, British Columbia and Chile, the locally produced documentary, Net Loss: The Storm Over Salmon Farming, examines this industrial approach to producing salmon from both local and global perspectives. Government and industry spokesmen make the case for salmon farming, and fishermen, Native people, scientists and chefs explain the dangers it may pose for the environment, human health and coastal cultures. Net Loss has its broadcast premiere on KCTS Television Wednesday, April 21 at 8:00 p.m.

Those appearing in Net Loss include B.C. whale biologist Alexandra Morton; Joseph McGonigle of Aqua Bounty Technologies, a Massachusetts-based biotech company specializing in the development of genetically altered fish; Rodrigo Infante of SalmonChile, Chile's salmon industry association; Seth Zuckerman, co-author of Salmon Nation; former Canadian M.P. Lynn Hunter; Chief Bill Cranmer of the 'Namgis First Nation (B.C.); and independent fishermen north and south.

With major articles about the implications of fish farming recently published in The New York Times, Los Angeles Times and local papers along the Northwest Coast from Oregon to Alaska, more and more people are growing concerned about the source and quality of a favorite food.

This timely film, combining lush photography, lively music and an engaging narrative, lays out the issues in a way that is understandable and highly watchable.

Net Loss: The Storm Over Salmon Farming has been screened to standing-room-only audiences in California, Oregon, Washington, British Columbia, Texas, Minnesota and Maine. The film won a bronze award at the Columbus International Film Festival in fall 2003 and has earned widespread praise.

Dr. Michael Skladany, Marine and Fish Conservation Director for the Institute for Agriculture and Trade Policy (IATP) hailed Net Loss as "an extraordinary and timely film," while IATP President Mark Ritchie called the documentary "a myth buster par excellence."

Praising Net Loss as "a wonderfully relevant film," Eric Wynkoop of the Western Culinary Institute said the documentary "provides an emotional and meaningful perspective on the noble fish-salmon-and our relationship to this being."

Bill Mott, Director of SeaWeb Aquaculture Clearinghouse, noted that Net Loss "shines a much-needed light on the fact that not all salmon are created equal." Commented Mott, "The well-balanced film clearly shows that there are major issues associated with farming salmon. The film basically asks what price, in terms of environmental and social costs, are we as consumers willing to pay for the flood of cheap farmed salmon?"

Home Video
Videos of Net Loss are available for home or institutional use from Bullfrog Films: (800) 543-3764 or video@bullfrogfilms.com.

About the Producers
Northwest filmmakers Mark Dworkin and Melissa Young have been producing documentaries on topics of public interest together since 1986. Many of their award-winning films have aired on KCTS and other PBS stations, and many are utilized in educational settings. Over the past few years, they have produced a series on the consequences of genetic engineering and a documentary about the World Social Forum, Another World is Possible. How Can I Keep on Singing?, which told gritty tales of settler and indigenous women in the West 100 years ago, has aired on KCTS and numerous other PBS stations. Tracey Jack, aboriginal British Columbia television producer, collaborated with Young and Dworkin on the production of Net Loss.

Credits
Producer: Melissa Young.
Co-directors: Mark Dworkin and Melissa Young.
Assistant Director: Tracey Jack.
Photography/Editing: Mark Dworkin.
Underwater photography: Twyla Roscovich.
Narration: Shelley Hartle.
Music: Taj Mahal, Lila Downs, Shadowfax, Tom Hoeflich, Chamal, Jim Alexander.

Resources for Press Screeners
Please contact KCTS Press Relations for VHS press preview tapes.
Photography: Color images may be downloaded from www.KCTS.org/press